think about it

We must actually take into account the exception of places where cold weather compel wearing winter caps or similar warm headgears. In these countries (like north Europe countries, if we want to limit us to speak about our European culture) headgears are very integrated usual clothes. But only in the winter, we must consider it: they are also "forgotten" in the summer season (where there is a summer season to be).

Our global impression is that people doesn't use headgear anymore nowadays. With exception of needing it because of weather reasons. And that's a very sad impression and reality against which we are prepared to fight.



We are going now to do a public call to people, we want to incite them to go to the street with their headgear. To go to the street with the most original caps or hats or simply the caps or hats which they have at home. They don't use them probably because they are not used to. They are not used to wear them and they are not used to see people wearing them. So if we begin wearing headgear, this is going to become an usual thing, so usual that is going to be missed if there is not present.

Please, let's do an effort together, because only together will be possible to change the reality of the streets. We are able to do this effort and see streets with a very different aspect. Let's look at all people who is now walking at our street, and let's imagine them wearing each one a hat…would it not change the appearance of the whole street?